In 1997, IBM used the term e-business with reference to its marketing efforts. There has been no looking back ever since. Entrepreneurship today cannot be too far from that online netherworld where fortunes are made or broken every day. You can never stop wondering at the dazzling reach of the internet merely two decades old that seems to have engulfed the universe.
Information and Communication technology has developed so rapidly through digital means that business has soared to immense heights. Even a start up could make use of those magical facilities to create a worldwide market that no glittering mall can reach.
For those who are not so comfortable with online gimmicks, the question is whether they are all authentic. What more convincing facts or proof do we need? Most mega businesses nowadays combine the website with the physical store so that customers have it both ways.
All you need to do is to decide the nature of your products and services with adequate market research. Then comes the question of website creation and internet marketing through methods like SEO and social marketing. Customers surf the web and discover your website and opt for whatever you have on offer. Contact forms facilitate communication and payment methods like PayPal enable easy money transfers.
The process may not be easy as it may appear. Think of the immense competition and the need to build an image that invariably takes time, effort and some advertising manipulation. The best form of business combines media forms and advertises in print media and television too.
Some problems of privacy and security of data bother a lot of people particularly in the context of large scale internet crime, hacking, piracy and identity theft. Yet e-business has come to stay and the shape of the future. Just imagine the advantages. Less costs, convenience for both sides! Global reach and immense power of technology along with information that can be accessed even on mobile phones that almost everyone possesses! What more could e-businesses dream of?