Modern customers want more interaction and engagement; the traditional marketing methods don’t work anymore. Here comes the use of Personalized marketing, it meets the customer needs and makes customer relationship closer than the old method. It mainly targets the individual customer who is interested in purchasing a product than the whole population. Personalized marketing will become the key in future marketing field.
Personalization can achieve only by collecting and use of personal user information of a particular customer. For a successful personalization, company needs to find the customers who are agreeable to share details. Mostly youth who are grown up with newer technology is ready to share the information than the old generation. Privacy issue may concern in this marketing technique because of using personal information.
Personalized marketing can implement in interactive field for communication, so it mostly use in internet than other media. Nowadays more internet based companies started implementing personalization into their marketing area because they know customer relationship is the new currency. There are four phases in personalized marketing in order to fulfill needs of customer. They are identification, differentiation, interaction and customization. In identification phase they are identifying their potential customers. Having knowledge about customer helps company to make improvement in future by customizing products, good customer services etc.
Differentiation phase mainly determining customers’ need and preference effectively. Some websites allow companies to track cookies to learn more about customer’s interest. Telecommunication service providers use personalization for enhancing their client support. Interaction phase finds the easiest and effective way to communicate with customer. It is essential to get the attention of customers by engaging with him in the ways that are best for him. Customization phase personalize the product and prioritize services for the individual customer. This helps the company to know what the client exactly wants.
Later posts will bring more details about Internet marketing.